While many businesses are being conducted online, about half of small firms do not have websites. Failing to have your business available online limits growth prospects. Many consumers today use online resources for their shopping. It is important to consider website development for your business so as to tap in the potential available online.
Developing a website is crucial for any business today, but some business owners ignore it because they do not understand what to do. Website development need not be costly or intimidating. A website needs to have a particular goal to achieve, and the following are some of the basic things necessary for any website. The requirements can be grouped into five main categories.
Phone number – The phone number is necessary for your customers to reach you yet more than a quarter of websites do not have a phone number. The phone number should be placed where it is easily visible.
Email address – Avoid using free emails. People visiting your site will attach more credibility to an email address with the web address of your business.
Hours of operation – Let prospective customers know when you are open for business. The time for this can be indicated at the top or bottom of the page with clear visibility.
Location – Provide directions to your shop so people can physically find it with ease.
Map – Include details of your location and a map for guidance. Both physical and mailing addresses should be included.
Adding the map – The process of adding a map is easy using Google maps.
Shop front photo – A photo of your shop front will confirm the existence of the business.
Social media link – It is important for your business to have a presence on social media as this is what many customer prospects expect. The URL used on social media should not differ from your business name.
Contact form – Ensure a contact form with enough details about the customers’ quest so that you can respond to it.
‘About us’ page – This page tells your customers about your business and what you can do for them. A brief history of the business capturing the main milestones.
Owner and key personnel – This helps in creating trust among customers if they decide to do business with you.
Links to professional organizations you work with – If your business is a member of any professional bodies, provide links to their sites as it helps improve your credibility.
Photos of your work – Post a few photos showing what you do.
A page dedicated to your products or services – This page informs customers of what you do in more details.
Links to affiliate ventures – If you are affiliated with any businesses provide the links to their websites.
Design a Logo – A logo is crucial for your business as it will act as the mark of identity for your customers.
Customer testimonials – Let any good reviews about your business be available on your websites. Negative comments might help especially if you responded to the issue of concern to the satisfaction of the aggrieved customer.
Call to action – The main aim of creating responsive websites is to make sales. Therefore, do not let the opportunity to ask the visitors to buy your goods or services pass.
Offer incentives – Consumers may require some promotion for them to take action. Responsive websites offer incentives for the customer to call or visit you and place an order.
Email sign-up form – Create an email sign up form to use in your email marketing strategy. This is one of the methods commonly used by small businesses. Any website developer can easily include the form on your site.
Every page of your site to have unique title tags – These tags provide a hint of the information contained on your web pages.
Meta Description – This is a further description of your web pages intended to prompt people to go ahead and visit web pages.
An easy to remember web address – If it is hard to get a web address with your business name, you can settle for something close. Ensure the hosting of your website is done in a manner that will reduce problems.
Fast loading pages – Many Internet users are not too patient and will move on to other sites if your website takes too long to load. Therefore, you should make sure your pages load very fast.
Design it for use on mobile devices – Most people access the Internet on their mobile devices. It is crucial to make your website mobile device friendly.
This list is not exhaustive and can go on and on, but these are the basic steps to get you on the way to making your responsive website to attract customers.