Custom Facebook Applications
On average, people spend more than 10.5 billion minutes on Facebook daily. With Facebook you can connect to those 800+ million users, and potential customers, and increase the time they spend with your brand. Facebook applications (or Apps) are excellent marketing tool that can help engage your customers and increase product awareness.
What is a Facebook Application?
Facebook applications (or often referred to as apps) are essentially an additional Facebook page that is linked within your company’s Facebook Wall. Facebook apps are located under your cover photo in the section of the page called “Views & Apps.” Apps can be directly linked within your website as well.
Inter-Quest has four standard apps we offer our Clients. However, Facebook apps can include virtually anything from music, videos, images, online forms, discussion posts, contests, or coupons. It’s really up to you and your creativity and vision. Below are the more standard applications you see on business Facebook pages.
Standard Facebook Applications
“Click to Like” App: Our “Click to Like” app prompts customers to like your company Facebook page.
Mini Facebook websites: can be skinnied down versions of your existing website. Would you like to a Facebook version of your current website? You can create essentially a Facebook websites using your existing website’s design and content.
Contest/Sweepstake Apps: are branded contests/sweepstakes that allow users to submit photos, videos, and forms to win prizes.
Coupon Apps: help promote in-store specials. Have daily specials or offers you’d like to promote on Facebook? The coupon app allows you to control when coupons are viewed and by who.
Building Facebook applications doesn’t require extensive programming knowledge; however, basic website coding and graphic skills are highly recommended. For more information on Facebook applications, please visit Facebook’s Application Help Center.
Using these strategies will help you start creating your first Facebook application. If you have any questions about how to use social media to benefit your business, contact our website and online marketing department at Inter-Quest Corp.